Independent Station Refined Operation Growth Solution

Focusing on the industry pain points of e-cigarette independent stations such as “difficult traffic acquisition, low conversion rate, and weak repurchase”, we build a full-link operation system from market positioning to user precipitation. In the market layout stage, we accurately position based on global market characteristics: focusing on the “harm reduction and smoking cessation” positioning in the North American market, developing high-nicotine products and shaping professional cognition through medical-grade content; launching 10ml small-size pod combination packs in the European market, conducting scenario marketing in collaboration with offline cafes and experience stores; focusing on fruit-flavored low-nicotine products in Southeast Asia & Middle East markets, creating fashion symbols with TikTok influencers. In terms of traffic acquisition, we adopt a “technology + content” dual-drive strategy: breaking through platform advertising restrictions with Cloak technology, creating compliant content such as “vaping art” and “smoking cessation assistance”, launching TikTok music/dance challenges, and building a KOL distribution alliance to cooperate with fitness bloggers for harm comparison reviews. Landing page optimization focuses on core conversion points, highlighting the “local warehouse 1-2 day delivery” commitment on the first screen, setting up nicotine content comparison tables and compliance qualification display areas to lower user decision-making thresholds. In the user operation stage, we innovatively launch a subscription-based blind box model (monthly limited flavors + co-branded peripherals), combined with unboxing cashback mechanisms to stimulate UGC dissemination; build a review community allowing users to participate in three-stage evaluations of “top note – middle note – base note”, with high-quality content redeemable for product benefits; the private domain hierarchical operation system covers new users (72-hour usage guide push), repurchasing users (exclusive flavor customization reports), and loyal users (brand ambassador commission plan), accurately pushing replenishment reminders and limited-time discounts based on the 15-day consumption cycle, increasing the repurchase rate from the industry average of 30% to over 65%.